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World Wide Web is by far the most accessible marketplace ever seen.
A website can be an incredibly powerful tool in reaching and
expanding new audiences and markets. It takes minimal expense to
create and maintain, and can deliver immediate, positive results in
terms of sales and profits. Enhanced customer or member service,
increased revenues, and a vastly broader customer base are just a
few of the potential results of a web presence. On the flip side,
the technical aspects of establishing a website can appear
intimidating and overwhelming. The acquisition of technical
resources and hiring or training personnel for website maintenance
are potentially costly and prohibitive.
A new industry has developed in recent years specifically to meet
the needs of businesses which are making the move to the Web, but do
not have the resources to establish and maintain a web presence on
their own. When a company decides to establish a web presence, one
of the first and most critical decisions is whether to outsource the
web hosting and maintenance or manage it internally. More and more
companies are choosing to leave web hosting to the experts. The most
commonly listed reasons are cost savings and access to expert
technical resources.
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