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Breaking Into the World Wide Web

Part I: In-House or Outsource?

Resources

Outsourced web hosting offers some significant advantages:
  • savings on equipment, software, and network access expenses;
  • secure networks and servers;
  • scaleable hosting plans to accommodate changing needs;
  • faster time to market;
  • technical expertise and professional appearance;
  • professional proactive site maintenance and management.

On the flip side, in-house web hosting offers tighter control over content, maintenance schedules, and appearance. The creation of a dedicated department specifically for web maintenance may well be a justifiable expense for a larger company aiming at a complex, full-service e-commerce or database site. Fast response times and high-end customer service on the part of a web hosting company can help mitigate the questions of control and scheduling, but ultimately, the client will be engaging in a relationship closely akin to that with a public relations firm. Experience with the host is the only real measure of the quality of service.

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