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is no right answer. There is only the answer that suits your
business best. Website Designers come in so many different flavors
that finding the “Right One” is an overwhelming task.
Define Your Site. First things first, what is your site
all about? Ask yourself these questions, and let the answers set you
on the path to finding the right designer:
- What does my site need to do? Does it need to
physically attract business to your doorstep, or is it a
full-service, e-commerce site? Do you need to educate, inform,
or sell? Determine the function of your site, as a marketing and
sales tool, and write it down.
- What is my competition doing? Look at the sites of your
competitors. How elaborate are they, and do they seem appealing
and useful? How would you make them better if they were your
own?
- What is my target audience? What kind of look and feel
is going to influence their thinking (and make them reach for
their wallets)?
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