- What is the desired response to your site?
- What kind of information and services do your potential
users need or want?
Research. This is truly a key element. Surf the ‘Net at
will and look for sites that appeal to your needs in terms of both
appearance and function. Many professionally designed sites will
have a designer signature somewhere in the site (look for “site
credit” pages). Follow those threads and look for the designer’s
home page and portfolio. Again, have a long, thorough look at your
competition’s site, and define the elements that work well, as
well as those you’d like to avoid on your own pages.
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